In celebration of Kate Spade New York’s 20th anniversary, The Things We Love book contains 20 chapters, each one dedicated to a “certain something” that has inspired the brand throughout its 20 years.

Yael helped conceive of the content and framework for the book and wore many hats related to the execution of the final product, including oversight of the process: directing copy and photo research, managing the design team from creative direction through final design and art-directing the cover.

Design Director: Yael Eisele, 2008-2013
Agency: In-house, Kate Spade New York
Designers: Jeanette Abbink, Dana Lucas
Deliverables: Campaigns / Branding/ Packaging Design / Product Development + Design / In-store Design + Windows / Marketing Collateral / Art Direction / Advertising / Events / Special Projects
Managed in-house creative team