Myro’s Body Wash system offers a more sustainable solution for both minimizing single use plastic waste and carbon emissions related to the unnecessary shipping of water common to the majority of cleansing products. Used together with Myro’s clean Body Wash Concentrate, the durable bottle is intended for purchase once. The Body Wash refills are sold separately in aluminum tubes. They’re sealed but skip the common cap—for a 100% plastic free and infinitely recyclable packaging solution. After you’ve emptied one refill of Body Wash concentrate into the bottle, you add tap water yourself to finalize the product.

The bottle, designed by Deerfield in collaboration with the Myro team, takes strong design cues from the brands iconic deodorant case, establishing Myro’s bright and mediagenic aesthetic as synonymous with good-for-you formulas, minimal waste and less bathroom clutter. It adds a second refillable design system to Yael’s repertoire of responsible and beautifully packaged products.

Partnering Creative Director/Art Director: Yael Eisele
Agency: Deerfield
Deliverables: Creative Direction + Strategy / Product Positioning, Naming + Copy / Product Development + Design / Retail Packaging / Sustainability Consulting / Art Direction + Photography / Retail Displays / In-store Marketing