Waju is water sourced from fruit. Not aquifers, not springs, FRUIT! Positioned at the crossroads of sustainable innovation and functional beverage, it felt only natural
to dream up the hydrating world of Waju, where fantastical fruit vessels and vitamin nymphs pique curiosity and deliver the refreshing benefits of Waju in a surprising and eye-catching style across all touch points

Partnering Creative Director: Yael Eisele
Agency: Deerfield
Deliverables: Brand Strategy / Creative Direction + Branding / Brand Voice, Copy & Naming / Packaging Design / Illustration / Art Direction + Photography / Website Design / Social Media