Early on in her career, working at design:mw, Yael was fortunate enough to work on five out of the ten exquisite Takashimaya New York catalogues that were commissioned—each year taking on a larger role in the project. By No. 10, pictured here, she was not only designing the book but also art directing the photo shoot. This remains one of her favorite projects to date.
Note the use of contrasting papers and red staples.
Every detail counts!

Designer / Art Director: Yael Eisele
Agency: design: mw
Deliverables: Structural design / Layout + typography / Art Direction
Photographer: Martyn Thompson