Finding inspiration in the crisp geometry of metal and stone—and the Sarah Magid logo itself—Yael added a moody and jewel toned twist to a brand sensibility straddling flamboyant and classic. Avant-garde European references plus slightly mod Parisian vibes give this fall/holiday campaign a dash of drama and elegance that suits the season.

Creative Director: Yael Eisele
Agency: Deerfield
Deliverables: Creative Direction + Branding / Marketing Collateral & Look Books / Art Direction / Production & Photography / Casting / Styling / Post production