Myro is a refillable body care brand on a mission to lift spirits and lower footprints. It launched in 2018 by taking deodorant out of its predictable spot in the personal care aisle (and trash bin too). Its “mediagenic” case, fragrance-like approach to scents and vibrant marketing made Myro the award-winning, design-forward, clean and refillable deo system that twenty-somethings were waiting for. Expanding beyond deodorant, Myro has since evolved into a contagiously optimistic DTC brand with a loyal following.

Creative Lead: Yael Eisele
Agency: Deerfield
Deliverables: Brand strategy + guidelines / Naming / Creative Direction + Branding / Brand Voice / Product Development + Design / Packaging Design / Sustainability Consulting / Art Direction / Production & Photography / Casting / UIUX / Social Media / Email Marketing / Advertising

Noteworthy: Yael established Myro’s inaugral in-house creative department consisting of a Director of Content & Copy, a Senior Designer/AD, a Junior Designer, Social Media Manager, Product Design Assistant, as well as a rotating group of contractors including, but not limited to, Industrial Design firm Visibility, Packaging Engineers and Fragrance Developers.